About White Elegance
Founders and Early Beginnings
White Elegance was the inspiration of Tamera Perkins and Anna Barbieri. The two sisters saw a need for elegant white clothing for LDS Temple use. In 1994, they launched White Elegance with six representatives, four designs, a pair of white slippers, a bag, and a lot of spirit and determination. Within eighteen months, White Elegance grew to 36 representatives in ten states and expanded its line to several dresses, skirts, and tops.
Growth and Online Expansion
With the quick growth and popularity of White Elegance, LDS Clothing, Anna and Tamera opened three stores in Utah and began a website in 1998. White Elegance was one of the first boutique clothing stores to expand into the online business world (in 1998, there were just 2 million online stores compared to over 1.5 billion today). LDS members and customers looking for white clothing from around the world order White Elegance products every day and have them shipped to their front doors.
Expanding the Product Line
It wasn’t long before White Elegance designers launched a line of white, LDS Baptism dresses, First Communion dresses, and Blessing outfits for boys and girls. Each creation is carefully measured and graded for sizing so that customers feel confident they are getting exactly what they need.
Commitment to Quality and Domestic Production
High-quality fabrics from around the world are carefully selected by the White Elegance design and manufacturing team, then custom-dyed for White Elegance items. Tamera and Anna manufacture most of their products in the USA, where they can control quality. While other companies rely on fast and cheap, White Elegance focuses on maintaining domestic production whenever possible. Their company motto is simple: